20 industry-leading tools — mastered over five years of hands-on campaigns — powering every strategy, every campaign, and every client win at ThinkSarath.
Every tool in this stack is used actively across client campaigns — not just familiar, but deeply proficient with real results to prove it.
Track keywords, clicks, impressions and fix technical issues directly from Google.
ExpertBehaviour analytics, conversion tracking, and custom audience building for your site.
ExpertSearch, Display, Shopping & Performance Max campaign management and optimisation.
ExpertFacebook & Instagram ad creation, audience management, and performance reporting.
ExpertBacklink analysis, keyword research, competitor gap analysis, and rank tracking.
ExpertAll-in-one SEO toolkit — keyword research, site audit, position tracking, content tool.
ExpertDomain authority tracking, link building research, and on-page optimisation scoring.
AdvancedLocal listing optimisation, post scheduling, review management, and insights.
ExpertCore Web Vitals analysis and page speed diagnostics for performance optimisation.
AdvancedTechnical SEO crawler — broken links, redirect chains, duplicate content detection.
ExpertContent optimisation with NLP scoring to match search intent and outrank competitors.
AdvancedAI-assisted content strategy, keyword clustering, and AEO content structuring.
ExpertCustom website development with SEO-optimised themes and plugin architecture.
ExpertNo-code visual web development for fast, design-forward marketing websites.
AdvancedCustom performance dashboards connecting GA4, GSC, Ads, and social data in one view.
ExpertEmail marketing automation, audience segmentation, and campaign performance tracking.
AdvancedUI/UX design and prototyping for websites, landing pages, and ad creatives.
IntermediateRapid ad creative production, social media graphics, and brand asset management.
AdvancedHeatmaps, session recordings, and form analytics to improve conversion rates.
AdvancedWordPress SEO plugin for schema markup, XML sitemaps, and on-page optimisation.
ExpertA quick reference to how each major tool is deployed across different service areas for client campaigns.
| Tool | SEO | Paid Ads | Local | Reporting | Proficiency |
|---|---|---|---|---|---|
| Google Search Console | Expert | ||||
| Ahrefs | Expert | ||||
| SEMrush | Expert | ||||
| Google Ads Manager | Expert | ||||
| Meta Business Suite | Expert | ||||
| Surfer SEO | Advanced | ||||
| Screaming Frog | Expert | ||||
| Looker Studio | Expert | ||||
| Google Analytics 4 | Expert | ||||
| Hotjar | Advanced |
Book a free strategy call and I'll walk you through exactly how I'd use these tools to grow your specific brand — with a live audit on our call.